Content marketing is creating and sharing content that is valuable to your target group. This content aims to connect your target group to your brand, product or service. Think of content for your website, blog, e-mailings and social media channels like Twitter, LinkedIn and YouTube.
Search engine marketing
Search engine marketing is the service that provides for the indexing of webpages in search engines. This service can be divided into two categories. Search Engine Optimization (SEO) and Search Engine Advertising (SEA).
By monitoring what is shared online on your brand, product or organization, you can map opportunities and threats and respond accordingly. Information on clients and competitors can be highly valuable.
Besides your website and social channels, you can also reach your target group through relevant external websites or blogs. Seeing that the patient in its quest for medical information uses a search engine like Google often, he can pick from a lot of different informative websites.
To make sure that a brand, organization or product is visible to a specific target group, deploying online advertising can be effective. There are different ways to do this, dependent on the goals and target group. It is possible to advertise on Google or on relevant websites, but also on social media.
Extensive online research is the foundation of a well-thought-out online strategy. For medical-, healthcare- and pharmaceutical companies we generally start with a comprehensive online analysis of certain diseases and its treatments and/or medicines.
Social media marketing
In this online era social media is the way to get in touch with your target audience. Medical Digitals specializes in managing lively communities and sharing relevant content that promotes interaction.
Web & app development
Medical Digitals develops (among others) corporate websites, websites that pertain to medical conditions, medical websites for healthcare professionals and webshops. These are at all times user friendly and responsive for desktop, mobile and tablet.
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